Saturday, 14 April 2012 14:37

Europe needs Aaron Sorkin

What if Europe had its own version of The West Wing? Could a thrilling fiction show like Sorkin's perhaps make the "behind the scenes" of the EU attractive and understandable for the average European?

When I asked my friends, the answers were all negative: "To begin with, you would need Europeans to speak the same language," or "you would need EU politics to be entertaining in itself," or my favourite, "that would be too American."

It's funny how whenever I come up with an idea based on something that is originally from the US, the argument against it is that it is "too American." After some months dealing with conversations about European identity, I keep noticing how we reject any inspiration from them, but how in fact, we define ourselves as opposed to them. That is, we take peace as our flagship, while the US has a wider acceptance of war; we are proud of our welfare system, as opposed to their "ferocious capitalism." Fine. But none of these will ever mean that we cannot learn from them in those fields they nail. Communication certainly being at the top.

The idea about Sorkin began fermenting last week, when I was disappointed in the lack of headlines about the Spanish general strike in pan-European media. If the issue was big enough for the Wall Street Journal to publish this interactive graphic narrating the struggles of the families in the crisis, why not for Euractiv? I wonder why foreign international media have more coverage of our stories than our own pan-European media.

Outlets like Euractiv or the European Voice mainly cover EU affairs, which does not necessarily mean European news. That is, the pan-European media we have developed so far is not really about Europe, but about the Brussels bubble. Like the institutions they cover, these media tend to be technical and target an elite, but not the general public which needs to be brought closer to the institutions.

While national media often fail to provide in-depth analysis because of their efforts to reach a general audience, pan-European outlets face the opposite problem. They have the right dose of technical and thoughtful analysis, but provide the citizenry with little ground for mutual understanding.

Published in Brussels Bubble
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